Suhas Babar, MLA · Campaign through Dec 21, 2025 election
Vita city had been under the same opposition (Patil Group) for over 45 years, who held 21 of 26 seats in the previous election. A full-spectrum digital + on-ground campaign was needed to break that hold.
WhatsApp mass campaign for voter outreach at scale Facebook & Google Ads with ward-level targeting "Vita Files" documentary exposing 45 years of misrule — went viral pre-election Social media strategy for MLA Suhas Babar Full day-of-election digital coverage
Election result (Dec 21, 2025): 22 out of 26 seats won Chairmanship of Municipal Corporation won Opposition that ruled Vita for 45+ years — defeated Google Ads: 37.7M impressions, ₹2.95 avg CPC, ₹677K spend Facebook Ads: 1,12,239 post engagements (₹0.10/engagement), 1,38,618 people reached (₹2.45/1K reach) Second campaign reach: 1,08,322 (₹12.38/1K) Channels used: WhatsApp, Facebook Ads, Google, YouTube
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