DebtPro Solutions — Lead Generation · Ongoing
Debt resolution is a niche where trust is the primary barrier. Generic ad creatives don't work — the audience is distressed, skeptical, and needs to feel safe before they click. Building campaigns that convert in this space required a very specific creative and targeting approach.
We developed trust-focused ad creatives referencing RBI guidelines and legal protections, built precise audience targeting around debt-stressed demographics in Mumbai, set up full conversion tracking, and ran continuous A/B tests to improve CTR and lead quality over time.
₹34,037 Total Spend · 9,78,484 Impressions · 8,41,155 Reach · 10,527 Clicks · CTR 1.31% · CPM ₹53.28 · 156 Total Leads · 17 Genuine Qualified Leads · Active & Ongoing
Performance lead generation campaign for DebtPro Solutions — India’s loan harassment protection and debt resolution platform. Running in a sensitive, high-trust niche where getting the right leads matters more than volume, we built and managed Meta Ads campaigns that delivered consistent inbound leads at an efficient cost, with active ongoing optimisation.
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